Which advertiser could dream a better advertising? Largely in the minority for now, shazamables advertising should be developed.
Shazam was one of the first applications of the revolutionary iPhone in 2008, when it was enough to touch the screen to instantly recognize the song played around you.
Besides the title, Shazam gives links to Youtube videos, lyrics, main titles of the artist, his biography, concerts and upcoming tours, etc.. What had made the application very profitable, despite the fact that is free to download, is the reference to download on iTunes.
According to the start-up, 300 million titles were sold as well. Thus, when the Mexican multi billionaire Carlos Slim looked at Shazam, he knew he was not dealing with a novice Web.
Owner of telephone operators and advertising companies, it has invested $ 40 million to develop what could make from Shazam a mobile giant: apply this acknowledgment to advertisement and allow the viewer to get more information about the traded product, discounts, a link to the advertiser's website, etc..
The potential is much wider. With « push notifications », the application will automatically start listening to the advertising, and it will purpose complementary information. Largely in the minority for now, "shazamables" advertising should be developed.
Although the user retains control over the use of his smartphone, this new use of Shazam, however, may make advertising more invasive in our life, and retain more users' attention to their smartphone, a phenomenon much more striking today.
- Become a business-angel is accessible to all through WiSEED !
As we all know, it is now more difficult than ever to obtain the financing needs of businesses. This innovative platform allows anyone to become a shareholder in promising...
- High-tech recycling - Comparecycle
It is now possible to care for ecology, spend less, and yet purchase the latest high-tech devices more often. It is to meet this new demand that this unique start-up company recycles...
- Bunkr, an alternative to PowerPoint
Unlike PowerPoint, Bunkr is not a piece of software installed on your hard drive. It is a web application allowing you to collect and organise all types of content (photos,...
- Car Rental Between Private Individuals
On the one hand, individuals can earn money by renting out their car at times when it would otherwise be idle. On the other, those looking to rent a vehicle save money, quickly...