Which advertiser could dream a better advertising? Largely in the minority for now, shazamables advertising should be developed.
Shazam was one of the first applications of the revolutionary iPhone in 2008, when it was enough to touch the screen to instantly recognize the song played around you.
Besides the title, Shazam gives links to Youtube videos, lyrics, main titles of the artist, his biography, concerts and upcoming tours, etc.. What had made the application very profitable, despite the fact that is free to download, is the reference to download on iTunes.
According to the start-up, 300 million titles were sold as well. Thus, when the Mexican multi billionaire Carlos Slim looked at Shazam, he knew he was not dealing with a novice Web.
Owner of telephone operators and advertising companies, it has invested $ 40 million to develop what could make from Shazam a mobile giant: apply this acknowledgment to advertisement and allow the viewer to get more information about the traded product, discounts, a link to the advertiser's website, etc..
The potential is much wider. With « push notifications », the application will automatically start listening to the advertising, and it will purpose complementary information. Largely in the minority for now, "shazamables" advertising should be developed.
Although the user retains control over the use of his smartphone, this new use of Shazam, however, may make advertising more invasive in our life, and retain more users' attention to their smartphone, a phenomenon much more striking today.
- The first FlyBoard World Cup Championships in Doha
The first official competition takes place in Qatar from 18 to 21 October. The competition is the first World Championship for flyboarding to be hosted by Doha. The sporting event...
- Boost your sales by finding sales prospects
This is because it accelerates the diffusion of information and knowledge. The best part is that this social network offers true gains from the commercial...
- Unishared : A Veritable Revolution for the World of Education
The site is opening to students of the whole world and will make education more effective, open and collaborative. Everything started on January 2012 by live tweet. The founder...
- Potati, the first secure browser for children
The internet is an amazing tool, but is also an open network through which one can access all types of information; one might encounter some disturbing photographs or videos, which...